YOUR VENDORS ARE GRADING THEIR OWN HOMEWORK.
Marketing audits and operational reviews for dealerships that want facts, not sales pitches.
FOUR DIMENSIONS. ONE CLEAR SCORE.
The Digital Storefront Audit scores your dealership's marketing operation across four measurable dimensions. Green means it's working. Red means money is leaving. The number tells you exactly where you stand.
Most dealers who receive this audit have never seen their marketing operation scored objectively by someone with no stake in the outcome. That's the entire point.
No Vendor Relationships
Branding Roar earns nothing from the vendors we evaluate. No referral fees. No platform commissions. No partnerships. We have one client: you.
Scoped Marketing KPIs
We measure what marketing controls: lead volume, cost per lead, and website conversion. We don't penalize your marketing for a BDC that doesn't answer the phone.
Both Sides of the Desk
Twenty-plus years on the dealer side and the vendor side means we know exactly how the pitches are constructed, what the dashboards hide, and where the money actually goes.
CASE STUDY: The Gary Crossley Ford Audit.
Mismanaged budgets. Unclaimed OEM funds. Underperforming vendors hiding behind their own dashboards.
At Gary Crossley Ford, Branding Roar conducted a comprehensive audit of the dealership's marketing ecosystem, including vendor relationships, SaaS platforms, advertising spend, website performance, reporting accuracy, and OEM co-op utilization. The audit uncovered significant inefficiencies, duplicated services, and missed opportunities that had gone unnoticed for years. By validating vendor claims against actual dealership data and customer behavior, we identified cost-saving opportunities that reduced annual expenses by hundreds of thousands of dollars while improving operational visibility and marketing effectiveness. One of the most valuable discoveries came from connecting CRM data with OEM market intelligence, revealing hidden customer loyalty trends and lead attribution gaps that were materially impacting business decisions.
